A
-
Ambidexterity
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Attachment to hypermarket
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
-
Attitude
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Attitude toward domestic products
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
B
-
B2B Market
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
-
Banking
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
-
Banking Industry
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
-
Banking Industry
The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
-
Blue Ocean Strategy
Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
-
Blue Ocean Strategy
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Brand association
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
-
Brand association network
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
-
Brand image
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [Volume 8, Issue 2, 2016, Pages 413-432]
-
Brand Loyalty
Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
-
Brand Reputation
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Brand trust
The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [Volume 8, Issue 4, 2016, Pages 771-794]
-
Business model
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
-
Business Model dimensions
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
C
-
Children
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
-
Cluster Analysis
consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
-
Cluster Analysis
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
-
Competitive Advantage
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
-
Competitive Strategy
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
-
Consumer animosity
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
-
Consumer behavior
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
-
Consumer's Satisfaction
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
-
Corporate Image
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Corporate Reputation
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Corporate social responsibility
The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
-
Cosmopolitanism
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
-
Cultural Values
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Culture
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
-
Culture - Strategy Matrix
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
-
Customer equity
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Customer Knowledge Management
Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
-
Customer relationship management
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
-
Customer relationship management
Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network
Case Study: Individual Customers of a Private Bank of Iran [Volume 8, Issue 4, 2016, Pages 833-860]
-
Customer Satisfaction
The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
D
-
Data Mining
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
-
Destination image
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Destination image
Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
-
D- numbers
Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
-
Drivers of customer equity
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Dynamic capabilities
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
E
-
E-loyalty
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
E-marketing
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
-
Employer Brand Attractiveness
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Employer Branding
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
E-store
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
Ethnocentrism
"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) [Volume 8, Issue 4, 2016, Pages 895-810]
-
E-trust
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
Experiential Marketing
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Exploratory Factor Analysis
consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
F
-
Firm key Success Factors
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Flexibility
The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
-
Food
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
-
Food industry
The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry [Volume 8, Issue 1, 2016, Pages 229-243]
-
Food-Related lifestyles
consumer segmentation on the basis of food-related lifestyles [Volume 8, Issue 2, 2016, Pages 375-394]
-
Futures Study
An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
-
Fuzzy
Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
-
Fuzzy screening
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
G
-
GMDH Neural Network
Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network
Case Study: Individual Customers of a Private Bank of Iran [Volume 8, Issue 4, 2016, Pages 833-860]
-
Green marketing
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
-
Grounded theory
Explanation of the commercial banking marketing strategy selection based on customer equity [Volume 8, Issue 1, 2016, Pages 47-72]
-
Grounded theory
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
-
Grounded theory
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
H
-
Hesitant Customer
Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
I
-
Impulse Buying Behavior
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Impulsive buying
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
-
Individual Factors
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
Innovation
Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan) [Volume 8, Issue 1, 2016, Pages 1-28]
-
Innovation Strategies
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Internal marketing
The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [Volume 8, Issue 3, 2016, Pages 659-680]
-
Interpretive structural modeling
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [Volume 8, Issue 2, 2016, Pages 259-280]
-
Iranian product
Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case) [Volume 8, Issue 3, 2016, Pages 529-548]
J
-
Judo Strategy
Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model [Volume 8, Issue 3, 2016, Pages 607-363]
K
-
Key Customers
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
M
-
Management consulting
Presenting a Model of Competitive Advantage of Management Consulting Firms Based on Dynamic Capability Theory [Volume 8, Issue 2, 2016, Pages 317-338]
-
Marketing capability
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
-
Market Orientation Strategies
“Market Orientation and Innovation Strategies: An Approach to Business Dynamism” [Volume 8, Issue 1, 2016, Pages 159-182]
-
Market segmentation
Market segmentation of coastal tourists with The self organizing maps approach [Volume 8, Issue 4, 2016, Pages 745-770]
-
Media
Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
-
Multigrounded theory
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
N
-
New product innovation
The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
-
Nonlinear
Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy [Volume 8, Issue 1, 2016, Pages 117-136]
-
Normative Evaluation
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
O
-
Oil Ministry
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Organazational factors
Studying the Effective Factors on Formation of Customers’ E-Loyalty in E-Stores in Iran [Volume 8, Issue 2, 2016, Pages 281-300]
-
Overweight stereotype
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
P
-
Parent company
Presenting a framework for investigation strategy risks at investment holding company [Volume 8, Issue 1, 2016, Pages 89-116]
-
Perceived knowledge of Green products
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
-
Perceived Quality
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
-
Performance
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
-
Personality
Impact of personality traits and product involvement on clothing impulsive buying [Volume 8, Issue 1, 2016, Pages 29-46]
-
Pharmaceutical industry
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
-
Pistachio exporters
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [Volume 8, Issue 2, 2016, Pages 355-374]
-
Product Design
Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
-
Promotional cartoon characters
Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study [Volume 8, Issue 4, 2016, Pages 744-721]
-
Psychological Empowerment
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
-
Purchase intention
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz) [Volume 8, Issue 3, 2016, Pages 479-502]
-
Purchase intention
Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket [Volume 8, Issue 3, 2016, Pages 569-586]
-
Purchase intention
The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction [Volume 8, Issue 4, 2016, Pages 855-902]
-
Purchase Involvement
Analysis of the impact of consumer animosity on purchase decisions [Volume 8, Issue 2, 2016, Pages 395-412]
Q
-
Q-method
Discourse analysis of Hesitant Customers mental models [Volume 8, Issue 2, 2016, Pages 339-354]
R
-
Relationship marketing
Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
-
Restaurant Industry
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
-
RFML Model
Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model. [Volume 8, Issue 4, 2016, Pages 861-884]
-
RFM Model
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [Volume 8, Issue 2, 2016, Pages 461-478]
-
Robustness
An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
-
Rough Set Theory
Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty [Volume 8, Issue 1, 2016, Pages 137-158]
S
-
Sales
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
-
Satiation
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
-
Satisfaction
The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels) [Volume 8, Issue 1, 2016, Pages 183-204]
-
Schwartz
Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior [Volume 8, Issue 2, 2016, Pages 301-316]
-
Seller
The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations
(Studied Case: Behpakhsh Corporation) [Volume 8, Issue 3, 2016, Pages 637-658]
-
Shopping center
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Social media
Role of social networks websites in improvement of customer relationship and brand [Volume 8, Issue 3, 2016, Pages 587-606]
-
Strategy
The Development of Culture - Strategy Matrix with Fuzzy Approach; a Case Study [Volume 8, Issue 2, 2016, Pages 433-460]
-
Strategy assessment
An analytical strategy assessment model based on futures study approach in National Iranian Oil Company [Volume 8, Issue 4, 2016, Pages 903-923]
-
Switching Intention
The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran) [Volume 8, Issue 3, 2016, Pages 549-568]
T
-
Talent
The Impact of employer brand attractiveness on Talent's Intention to recruitment
(The case of subordinate companies of Oil ministry) [Volume 8, Issue 1, 2016, Pages 205-228]
-
Tehran
Identification of effective personal factors in attracting customers to shopping centers– case of Tehran [Volume 8, Issue 3, 2016, Pages 681-698]
-
Tourist
Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
-
Travel decision
Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
U
-
Universal Banking
Comparing the dimensions of banking business model in Iran with universal banking [Volume 8, Issue 1, 2016, Pages 73-88]
W
-
Word of mouth
Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan) [Volume 8, Issue 4, 2016, Pages 811-832]
-
Workforce Agility
The relationship between Workforce Agility and New Product Innovation in High-tech [Volume 8, Issue 2, 2016, Pages 245-258]
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